First Name
*
Last Name
Email
*
Phone
Business Name
What best describes your role?
*
Teacher
Salon owner
Barber
Stylist
Nail tech
Other
How do you work?
Own shop
Rent a chair or suite
Employee
Solo
Years in the industry
Walk me through how a brand-new client books with you, start to finish.
When you're with a client and the phone rings, what happens?
In a normal week, how many calls or texts do you miss? What do those people usually do — call back, or disappear?
How do most clients reach you — calls, texts, Instagram DMs, walk-ins? Which one is hardest to keep up with?
How often do you get no-shows or last-minute cancellations? What does one no-show cost you?
What do you do now to prevent them — reminders, deposits, confirmation texts? How well is it working?
Tell me about the last day your schedule fell apart. What caused it?
After a client leaves the chair, what happens next — anything automatic, or is it all on you?
How do you get clients back in on a regular cycle? The ones you haven't seen in a few months — do you reach out, or are they just gone?
How do you ask for reviews? Where do they end up?
What do you use now for booking, payments, and client info? What does it cost you per month?
What do you like about it? What drives you crazy about it?
Have you tried something else before this? Why did you switch or stop?
Have you ever paid for anything to fix one of these problems — an app, a service, a receptionist? What did it cost, and was it worth it?
In dollars, what does one no-show — or one lost regular client — cost you?
If one tool took your #1 headache off your plate, what would that be worth to you each month — less than what you pay now for your tools, about the same, or more? If you can, name a dollar figure per month.
If you could fix ONE thing about the business side — not the hair side — what would it be?
(Solo operators) You're the stylist, the receptionist, and the owner. What falls through the cracks most?
Who else who knows this industry should we ask?
Can we follow up with you later with a question or two? If yes, what's the best way to reach you?
One last choice — after the study, may we send you information about solutions related to your answers?
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I do not wish to receive information about solutions in the future.
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